Sinclair Direct Mail
A direct mail piece for South Wales’ largest motor group. Aimed at existing customers nearing the end of their contracts and old customers who may be thinking of returning. The idea was to attract customers with a personalised ‘VIP’ pack, including a membership card, giving the customer access to exclusive offers online. To create that ‘VIP-feel’, an uncoated stock was chosen with silver foiling applied to the outer sleeve.
This project was produced at Ethos Creative.