Condom Card Campaign
Brand and identity for a Public Health Wales campaign to promote the availability of free condoms at specific outlets; whilst not promoting underage sex or promiscuity, the emphasis is on safer sex for people aged 14 to 24. Due to the delicate subject, the aim was to create an instantly recognisable symbol, enhanced by a range of promotional materials, without making obvious references to the subject matter. The resulting ident depicts a hand forming the letter ‘C’ while also echoing the ‘OK’ gesture. A simple eye catching colour palette was chosen for the accompanying materials.
This project was produced at Ethos Creative.